As a writer and editor for PR and social media websites, I’ve become quite familiar with the concept of PR distribution. I’m also an active member of online communities ranging from Reddit to LinkedIn to WordPress and many others. While these services have their own unique purposes, much of what they do can be applied to many other outlets, but only the distribution aspect is unique to PR.
There are two things in common between PR and press release distribution that are unique to PR. First, both services are primarily designed as one-way tools for distributing information quickly. This is done by allowing readers and other interested parties an easy way to access your information and to respond to you with their own questions and concerns. However, unlike press releases and articles, there’s a bit more flexibility in how this information is presented. This flexibility means that PR distribution can be more than one-way, but also that it can be tailored more towards specific audiences.
The key difference between PR and other services is that you are paying for both the reader access to your content and the distribution of that content. This is done via a pay per click (PPC) campaign, which is where your ad is inserted into a search engine or a series of ads on related sites. Depending on the nature of your business and the nature of your industry, this could be anything from PPC on Google to PPC on Yahoo! Search Marketing.
What makes it distinct from other services is the manner in which you pay. In other words, what makes PR and newsroom distribution service unique is that you pay once for the ability to access a PR or newsroom post. You pay for access, not time. This has several advantages. First, the cost is low compared to hiring an individual writer or newsroom staff to create and maintain a PR and newsroom log on a continuous basis, which can be very time consuming.
Second, having a continuous, ongoing source of press releases at your fingertips means that you can make announcements about changes to your business, products, services, etc. without having to wait to make those announcements in the traditional media. You can make announcements directly to your PR web site through a PR distribution service. Newsroom distribution services provide both newsroom and PR distribution services. They can also arrange for web based PR articles to be distributed to various websites as well.
In short, we find that there are several key differences between PR and other services. Many businesses and organizations struggle with deciding what makes the best PR distribution service. The truth of the matter is that the best PR services incorporate both traditional and new media options, including press releases, PR articles, and social networking and community linking news. The best newsroom PR services to ensure that the content they distribute is consistent and timely, and is well-researched and edited. We expect the best PR web sites and services to continually evolve and be flexible to meet the needs of any type of business or organization.